FMG Tech
B2B catalog for industrial infrared inspection equipment
- Industry
- Industrial inspection & monitoring
- Type
- Corporate site + product catalog
- Year
- 2025
- Services
- Website strategy, UX / information architecture, UI design, Frontend development, Motion & interaction
frame 00 — FMG Tech, home, desktop
Overview
Fann Avaran Maadon Qermez distributes and supports industrial infrared inspection equipment — thermography cameras, partial-discharge and cable-fault detectors, hotline tools. Their buyers are engineers who need to reach a precise product and its specifications quickly, in Persian. The site had to make a deep, technical catalog feel navigable without dumbing down the specs.
What we did
- Website strategy & content model
- Information architecture for the product taxonomy
- RTL-first UI design system
- Technical-content & spec-table design
- Frontend development
- Interactive product presentation
Rehash worked across strategy, information architecture, the design system, and the built frontend.
Design challenges
A deep product taxonomy that buyers could self-navigate
Dozens of instruments across overlapping categories, each with distinct use cases and specs — easy to bury.
A category model built around the buyer's job (what are you inspecting?) rather than the internal catalog structure, with consistent product-card and filter patterns.
Dense specifications that stay readable
Technical buyers need complete specs, but spec dumps overwhelm and hide the decision-critical numbers.
A spec-table treatment with clear hierarchy — headline specs surfaced, full tables one tap away — and generous type for scanning.
Persian / RTL typography and layout
A genuinely right-to-left site: mirrored layout logic, correct Persian type, and bilingual-ready structure.
Logical-property layout and an RTL-first component system, so direction is a setting, not a rebuild.
frame 01 — Home, category, and product-detail — the core catalog journey.
frame 02 — The catalog holds up at phone width — where much B2B research now starts.
Results
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